Mark in Ma.gnolia
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SEO seeking Webmasters and their hats.
- Published by: christopher
- May 23, 2008
I was browsing around the internet, SEO oriented websites to be exact, and came across something I found rather amusing.
Apparently, these Webmasters, or at least large groups of them, do their optimization under certain philosophical / ethical rules. These specific practices qualify them as one of three “hats”, and the definitions are..
Black Hat SEO
Black Hat SEO or SEO spamming occurs when someone creates websites that are targeted at tricking and manipulating search engines and thereby get irrelevant or poor quality search engine result pages (SERP). Black Hat SEO depends heavily on technology and automation to create large numbers of sub-standard web pages and easily pulls in links from other irrelevant websites. Black Hat SEO often gets the website to top most search engine ranking within a short span of time but this is not wise from an SEO web design perspective. However, when search engines detect such sites, the latter are either banned or crash on view. When using Black Hat as an SEO tool the site willingly takes risks, flouting some of Googles unequivocal site behavior guidelines for optimization.
White Hat SEO
White Hat SEO prefers building quality content towards SEO. Relying heavily on the advantages of quality content and effective marketing strategies to achieve top search engine rankings, sites that follow White Hat SEO write content for people and not search engines. With their content being considered valuable, White Hat SEO services are able to get more inbound links from other websites and this is considered to be a better SEO tool. Since a White Hat SEO company does not run the risk of being blacklisted by search engines, all the visitors to the specified website get converted easily. White Hat SEO services strictly adhere to the Google guidelines for SEO.
Grey Hat SEO
Gray Hat SEO is about risk versus reward. A large number of SEO solutions are categorized under Gray Hat SEO tools. Some Gray Hat SEO services tend to use more dubious devices and take bigger risks. While some Gray Hat techniques may largely obey search engine rules, others might land you in trouble and need serious consideration and necessary precaution before use. Gray Hat SEO techniques remain ill-defined by all Google SEO guidelines.
To me, this is quite funny. Reminds me of my old “hacker days” when I was a young lad.
Er, the jargon, that is.
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